Colors evoke emotions, sensations and feelings. Using the correct colors in your website might lead to a sale. Using the wrong colors can make the user leave your site for good.
Have you ever clicked on an ad with the interest of learning more about a product, but once you visit their site you get discouraged to complete a purchase? The color palette of the site might have something to do with that.
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. Color psychology is also widely used in marketing and branding. Marketers see color as important, as color and can influence a consumers' emotions and perceptions about goods and services. Logos for companies are important since the logos can attract more customers. This happens when customers believe the company logo matches the personality of the goods and services, such as the color pink heavily used on Victoria's Secret branding. Colors are also important for window displays in stores. Research shows that colors such as red tended to attract spontaneous purchasers, despite cool colors such as blue being more favorable.
Let's discover the meaning of some colors: